Design your own Advertising Billboard is as simple as 1 2 3 with Jolly Billboards
Designing your own billboard can be exciting and rewarding. Here are 3 easy steps and best practices and tips to help you create impactful and effective billboards.
1. Basics of Billboard Design
1.1. Short, Snappy, and Straightforward Copy
Keep your messaging concise to ensure it’s read and absorbed quickly.
1.2. Contrasting Colors
Use eye-catching color schemes to make your billboard stand out. If contrasting colors don’t fit your brand, consider monochromatic minimalism for a bold statement.
1.3. Big, High-Quality Fonts and Images
Ensure your message is clear and readable from every angle by using large fonts and high-quality images.
2. Billboard Advertising Design Tips
To ensure your billboard resonates with its target audience, consider these tips:
2.1. Know Your Audience
Identify their needs and inform every step of the design process – Think what’s in it for the audience?
2.2. Clear Objective
Focus on what you want viewers to do after seeing your billboard.
2.3. Single Main Message
Use a strong headline to grab attention and keep the message focused.
2.4. Contextual Relevancy
Interact with or reference surroundings to engage viewers more effectively.
2.5. Demographic-Appropriate Images
Use imagery that reflects your target audience to make the ad relatable.
2.6. Compelling Call to Action
Include a strong call to action, use short and easy to remember / relevant promo codes
3. Key Elements to Creating a Wonderful Billboard Design
3.1. Simplicity (Seven Words or Less)
Commuters typically have 5-10 seconds to read a billboard. Keep your message short and impactful.
3.2. One Call to Action
Be direct with where you want to drive your traffic with one clear call to action.
3.3. Readable and Large Fonts
Use fonts at least 24 inches tall for visibility from 500 feet away. Sans-Serif fonts, like Arial, are more legible.
3.4. Bright, Highly Contrasting Colors
Sharp contrasts improve readability and recall.
3.5. Ditch the Phone Number
URLs are more memorable and direct people to your website for more information.
3.6. One Graphic/Image Concept
Using more than one main image creates noise and distracts from your message.
3.7. Be Memorable
Engage your audience with a memorable and impactful message.
3.8. Leverage Location
Consider the location of your billboard in your design to improve brand recognition.
By following these best practices, you can create billboards that are visually appealing and effective in delivering your message. Happy designing!